FOUNDER & MANAGING DIRECTOR

Alana Robins

It was only a matter of time before Alana launched a business helping horses. The daughter of a fourth generation farmer, Alana grew up on a 3,500 acre sheep and grain growing farm in the wheatbelt of Western Australia, surrounded by animals of all shapes and sizes and rescuing every injured and orphaned animal she could get her hands on.

Alana started riding as a child, mostly farm riding, mustering sheep and attending Pony Club and local agricultural shows. Her first pony was Wendamar Santos - a handsome grey Welsh Cob, who eventually retired on the farm after a lifetime of performing as a seasoned dressage schoolmaster.

Although having had a hiatus from horses for a long time while career and family took centre stage, the passion was thankfully rekindled via her daughter’s love of horses and riding. 

Along with being a mum and running The Equine Apothecary, Alana holds community volunteer positions including President of the local Pony Club and sitting on the Board of Directors for a large local independent school. 

The Equine Apothecary is a culmination of the experience gained through Alana’s career in finance and business management across multiple industries, including banking, agriculture, aviation and biotechnology, combined with her love for horses, her long standing interest in and passion for natural health and her knack for supporting horses in overcoming trauma, emotional issues and physical health issues.

Alana’s (significantly sized!) family of horses, includes Valentina (Warmblood x Arab), Havana (Australian Stock Horse), Merlin (Australian Stock Horse), Toffee (a cutie of unknown breeding), Ellie (Quarter Horse), Monte (Andalusian cross), and Thumbelina (Australian Riding Pony).